Tom Rogers

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Consumers Are The Barrier To Technology Innovation?

Posted on 29/11/09

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Often times, I find myself, and others, complaining about the fact that a sweet product rumor did not come to pass. This got me thinking about the impacts hype has on technology innovation and arrived at the conclusion that the consumer is the barrier to and the driver of technology innovation in a single breath. I just wanted to talk about why.

It’s not hard to work out that corporations are driven to innovate by greed and an overwhelming sound of cash registers and by the notion of success. But, I began to wonder whether companies are the victim of user hope and that this may hinder innovation as a pose to helping it along. Think about it, there are always going to be rumors that are unpractical and will never come into being.  In such cases, there are always going to be some who will resent the fact that that the feature they wanted wasn’t brought to the table.

This notion couldn’t help but lead me to the idea that, companies worrying about not being able to deliver on user-hyped features may detract from the time that ought to be spent producing truly new and interesting functionality. As usual, the comments are an open f0rum and you are invited to speak your mind.

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